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Advertising trust research
Global trust in advertising has increased according to a new report into trust and engagement launched by Nielsen Research this month. Unfortunately not as much as the trust we have in each other to...
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David slays Goliath
Watched Haye slay Valuev (dubbed David versus Goliath) last night on Sky+HD to take the world heavyweight boxing title. What a fantastic example of speed and agility winning over brute power. Throughly...
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News worth paying for
I went to my first Xmas party of the year last night, meeting journalists and talking about 2009 and the year ahead. The year for many traditional publishing houses has clearly been a tough one, with...
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The Death of Advertising
Excuse the dramatic title… I was simply trying to grab your attention! Engagement is the name of the game in communications today. As a brand owner, thinking about how you hold the attention of the...
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2010. The Year of Avatar and Brand Advocacy.
We had a family outing to the Cinema yesterday to see Avatar, the first film Directed by James Cameron since Titanic and on track to gross more than £1 billion in box office receipts (one of only five...
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Feeling confident about 2010?
So, what’s 2010 going to look like? There seem to be many different views around at the moment. This chart is from the Nationwide Consumer Confidence survey. It shows growing confidence among UK...
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Is it right to pay a brand advocate?
An interesting question is raised by the Times this morning in an article about the Richard and Judy Book club. The club was started as part of their C4 TV show, but now apparently is being relaunched...
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Building a brand movement.
“In a world where all products are increasingly the same, marketers have to appeal not to consumers rational decision making processes, but to their emotional ones. No stronger emotion exists than the...
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The Triple G Rating
In a world where most corporate leaders believe trust is pretty much bust, the question that maybe we should be asking is what is the power of good to business? The Good Relations Group recently...
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